For Psyche School of Intuitive Arts, I designed a key-shaped logomark (a play on psyche / psy-key) that references both access to knowledge and Pluto’s glyph, which is central to Jessica’s method. The symbol connects the identity directly to the school’s themes of initiation and transformation.

I also redesigned the website to clarify the structure of Jessica’s offerings. I introduced Lunacy as the entry point, creating a clearer pathway into Psyche School and its deeper programs while improving the overall hierarchy and navigation.
The site was designed and implemented in Shopify.